Monday, 14 January 2013

Questionnaire Analysis - Audience Research


Questionnaire Analysis Audience Research

I used 16 people to fill out my questionnaire that I created to find out more about what my target audience would associate with the genre I have chosen to help me put together my opening title sequences, using the key things they had pointed out.

The people I asked to fill out my form were mostly 16-18 and mostly female, but two of them were 25+ which gave me a slight insight as to the different views of the age groups.

I asked general questions like their gender; 13 females and 3 males, their age; 14 aged 16-18 and 2 aged 25+. I also asked a general question of what films they liked to see in cinema with the options of Action/Thriller (6/16), Romantic Comedy (5/16), Comedy (3/16) or Horror (2/16), by doing this I was able to get an idea of what people that have a different favourite genre perceive the kind of film I am producing to help me understand how I need to make my film come across and the conventions they highlight that I need to include. However, I also asked more in depth and more detailed questions about the kind of film I am producing so I could comprehend what other people expect from the genre I am doing. As I had predicted, both age groups had the same ideas about how that kind of genre would come across and what it would include to help show and point out what the genre was. This was an indication that no matter what your age, gender or what films you enjoy the expectation of what would be within the title sequence and the film itself would be the same. For instance my last question was ‘What kind of things would you associate with an action or spy thriller film? What kind of props or affects would you expect to see that would give away the genre of the film throughout the title sequence?’, everyone answered nearly the same things, they all included such things as modern gadgets/high technology, male actors in suits, guns/weaponry, upbeat fast pulse raising music and the body language of the actors. This audience research really helped me to picture what I was going to do and include in my production to help get my genre across to my target audience easily and clearly.

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