Identifying My Target Audience

Identifying a Target Audience

My target audience is for male and females from the age of 18-60, although I would say due to the content the film would only be rated at a 15, even though there would be a lot of violence and fighting and has kidnapping involved, none of it is glamorised, and neither do you see bad injuries. I believe that my particular target audience would enjoy this type of film more. From my audience research I can see that the majority of people within this broad range will go out and buy my genre of film as well as go to see it in the cinema, so it is wise to include them within my target audience so get as big as reception as I can. I also think that the target audience I have chosen will be able to appreciate the story line better than someone younger as well as them finding it much more appealing. My research showed 2/3’s of my target audience are likely to be men which tells me I should aim this slightly more at men and include things that would draw them into the film more such as guns, cars, violence and women, the typical conventions of my genre.